Gentle Habits
As a full-time working mom of two boys, founder Sophie struggled to disconnect from work and be present with her family. In 2020, she started burning incense as a daily ritual to unwind and find moments of stillness amidst the hustle and bustle. This inspired her to create This is Incense. One thing led to another and now Gentle Habits is the overarching brand that encompasses This is Incense as well as many other exciting, thought-provoking (and incredibly smelling) ritual tools.
BLENDED IN VICTORIA, AUSTRALIA
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